Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue homes on the earth. Its world wide results was not constructed via traditional advertising or mainstream trends, but via a bold philosophy: challenge the norm, crack conventions, and Allow originality speak louder than popularity. This unconventional tactic grew to become the foundation for CDG’s all over the world growth.
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CDG received international consideration by presenting clothing that rejected traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide style editors and prospective buyers early within the eighties.
This world visibility strengthened the CDG Hoodie name and captivated faithful prospects from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media coverage juxtaposed photos of the gathering with illustrations or photos taken at Auschwitz focus camp, and also the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The model's title was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles Comme Des Garcons de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the strategy on the persona,[fifteen] the alternative ways to present 1's self to the planet. Fusing personalized menswear with feminine things for example corsets and flower printed dress fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a robust distribution process by inserting its solutions in best luxurious vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite consumers globally while preserving its creative integrity.
In 2017, the company introduced a fresh fragrance, Concrete, and marked its launch while in the US having a meal curated from the artist and chef, Laila Gohar.
Each keep was designed as a creative Area, improving CDG Hoodie's track record for innovation and featuring purchasers an immersive retail experience.
Along with the rise of internet shopping, CDG expanded its access by providing collections by way of Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, creating items like the Engage in Coronary heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Among the most regarded sneaker collaborations on earth, serving to CDG attain worldwide mainstream visibility when staying accurate to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical presentations, usually far more like artwork installations than vogue reveals earned worldwide media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The business also generates a line of agendered fragrances, nearly all of that happen to be unconventional on this planet of perfume and aligned With all the designs of its clothes.[six]